Per Rehné, CEO at Clasado Biosciences is calling attention to the increase in public interest in gut health throughout the past year. As the consumer has taken a more active interest in their own health and the role that prebiotics might play in developing a strong immune system, Clasado is noticing new trends in health industries. “From our own perspective as the developer of the most studied prebiotic of its kind,” says Rehne, “We have seen significant interest from brands looking for ingredients that can support immune function. Here, we turn to the good gut bacteria that assist the body’s natural defenses.” With this in mind, Rehne explains the increase in prebiotic interest from functional food brands as well as food categories to be watchful of as they begin to embrace product lines that prioritize gut health. In fact, with 70% of our immune cells residing in the gut, it seems paramount that the public understands and has access to prebiotics in both the supplement and food spaces.
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