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Clean-label fiber solutions
for modern formulation

Avena’s pea and oat hull fibers bring clean-label nutrition, formulation versatility, and sustainable sourcing to today’s fiber-forward food and nutrition products.
Where fiber nutrition meets formulation performance

Avena Foods, available through Stauber, provides specialty milled pea and oat hull fibers for today’s food, beverage, nutrition, and pet applications. These clean-label, neutral-tasting fibers help brands increase dietary fiber while supporting satiety-focused positioning, digestive wellness, texture, structure, and processing performance.

Made from upcycled hulls of sustainably grown peas and oats, Avena’s fiber ingredients offer a practical solution for brands developing better-for-you products with strong nutrition, clean labels, and reliable formulation functionality.

Quality, Safety & Supply Confidence

Avena supports customers with food safety, quality, and certification documentation for applicable products.

Why fiber is moving to the center of functional nutrition

Fiber is becoming one of the most important ingredients in better-for-you product development.

Consumers are paying closer attention to digestive health, fullness, balanced nutrition, and long-term weight wellness. At the same time, the growing awareness of GLP-1 has created new interest in ingredients that support satiety-focused eating patterns and healthy metabolic routines.

Avena’s functional fibers help brands respond to these market needs with clean-label ingredients that can support:

Fiber
Enrichment

Satiety Positioning

Digestive Wellness

GLP-1
Awareness

Weight 
Wellness

Better-for-You Innovation

A cleaner path to fiber-forward innovation
from sustainable crops to finished product performance.

Featured Fiber Ingredients

Avena’s featured fiber ingredients are designed to help brands add meaningful dietary fiber while maintaining clean labels, neutral sensory performance, and reliable processing functionality.

Avena Best Pea Hull Fiber

Pea Hull Fiber is specialty milled from the cleaned outer seed coat, or hull, of North American dried peas. It is a ready-to-eat natural dietary fiber with 90% total dietary fiber on a dry weight basis.

It is easy to incorporate into a wide range of product systems and does not require pre-hydration, making it a flexible solution for brands looking to increase fiber content without major formulation disruption.

Key Benefits

Avena Best Organic Oat Hull Fiber

Organic Oat Hull Fiber is specialty milled from the outer hulls of certified organic gluten-free Canadian oats. It contains 87% total dietary fiber and is primarily insoluble fiber, making it useful for fiber enrichment with low calorie contribution.

Key Benefits

Functional Benefits for Product Development

Avena’s natural dietary fibers are designed to support both nutritional positioning and processing performance across a wide range of food, beverage, nutrition, and pet applications.

Fiber Enrichment

Avena fibers help increase dietary fiber content in finished products while supporting clean-label ingredient statements and consumer-friendly nutrition claims.

Satiety-Focused Nutrition

Fiber-rich ingredients are increasingly relevant for products positioned around fullness, weight wellness, digestive health, and GLP-1-aware nutrition strategies.

Texture, Structure & Moisture Management

Pea and oat hull fibers can help improve structure, mouthfeel, water holding, oil binding, yield, and shelf-life goals in bakery, gluten-free, bars, snacks, plant-based, and meat systems.

Processing Performance

Avena fibers may help improve expansion control in extruded products, reduce breakage in crispy snacks, and function as label-friendly carriers, bulking agents, and anti-caking ingredients in dry systems.

Beyond Fiber: 

Complementary Pulse Ingredients

Avena’s fiber ingredients are part of a broader pulse ingredient portfolio that includes flours, grits, and inclusions made from peas, lentils, chickpeas, and beans.

These complementary ingredients can help support protein and fiber enrichment, moisture retention, texture, structure, and clean-label formulation across bakery, snacks, gluten-free products, bars, batters, breadings, and plant-based applications.

Stauber can help match Avena fiber and pulse ingredients to your product format, nutrition goals, and processing needs.

Pulse Flours & Grits

Support texture, water holding, fat binding, structure, and mouthfeel in select food systems.

Pulse Inclusions

Cracked Pulses, Pulse Grit and Meal can add texture, visual interest, protein, and fiber to bars, clusters, trail mixes, and snack formats.

Application Areas

Avena fibers can be used across a wide range of product formats where brands need clean-label fiber enrichment, texture support, and processing functionality.

Bakery & Gluten-Free

Support structure, moisture management, texture, and fiber enrichment.

Bars, Clusters & Functional Snacks

Add fiber while helping maintain taste, mouthfeel, and eating quality.

Beverages & Powder Systems

Support fiber content in dry blends, RTM beverages, and nutrition powders.

Cereals & Extruded Snacks

Cereals & Extruded Snacks

Meat & Plant-Based Systems

Support water and oil binding, structure, texture, and yield.

Nutraceutical & Pet Nutrition

Fit fiber, gut health, satiety, active nutrition, and pet applications.

Clean Label, Upcycled, 

and Regenerative Agriculture

Avena’s fiber, oat and pulse ingredient portfolio brings together clean-label functionality, responsible sourcing, and smarter use of agricultural materials.

Upcycled Hulls

Avena’s pea and oat hull fibers are made from crop materials that might otherwise be underutilized, helping brands add meaningful nutritional and functional value to finished products.

Regenerative Agriculture Mindset

Through farmer partnerships, traceability, and responsible agricultural practices, Avena supports a resilient supply chain. Verified regenerative oats through the Avena Regen Ag Protocol (ARAP) help brands advance their sustainability goals while supporting farmers in building healthier soils, biodiversity, and long-term agricultural resilience.

Regenerative Agriculture Mindset

Peas and other pulse crops can play a valuable role in sustainable crop systems by helping fix nitrogen in the soil and reducing reliance on certain external inputs.

Build fiber-forward products with Avena Foods and Stauber

Avena’s pea hull fiber and organic oat hull fiber help brands create products that meet today’s demand for fiber, satiety, clean label, and sustainable sourcing.

Frequently asked questions

Contact us for any additional
questions, we’re happy to help.
A clean label antimicrobial system is designed to help control pathogens and spoilage organisms while supporting ingredient statements consumers can more easily recognize and understand. Hawkins offers vinegar-based clean label options, including buffered vinegar systems in liquid and dry formats, to help support antimicrobial performance and shelf life in pet food applications.

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